Client Profitability: Calculate It by Account
Calculate client profitability by account using consistent revenue and direct-cost rules, delivery hours, rework, and shared-cost visibility for scope decisions.
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17 articles on analytics / business intelligence. Page 2 of 2.
Analytics / Business Intelligence
Metric Alert Thresholds That Lead to Action
Set metric alert thresholds using baseline variation, business consequence, data quality, and a named response so dashboards produce useful action.
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Metric Dictionary Template for Service Businesses
Use a metric dictionary template to document each KPI’s purpose, formula, population, timing, source, owner, and limitations before teams compare results.
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Sales Funnel Conversion Rates: Fix the Denominators
Calculate sales funnel conversion rates using consistent cohorts, stage events, unique records, and time windows so each percentage answers a useful question.
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Marketing Attribution Reconciliation Workflow
Reconcile marketing attribution across ad platforms, analytics, CRM records, and payment events while keeping differing definitions and unattributed leads visible.
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