Marketing Manager

The Marketing Manager will be responsible for designing, launching, and optimizing multi-channel marketing campaigns that drive traffic, generate leads, and convert them into paying customers. You'll be working closely with the founder, creative team, and product leads to make sure every campaign is aligned with our growth goals. This is a hands-on, high-impact role where you'll own the strategy, execution, and performance tracking of marketing initiatives across paid ads, email, social, and more.

What you'll do

• Develop and execute marketing campaigns across paid ads (Facebook, Instagram, YouTube, TikTok), organic social, email, and partnerships.
• Manage funnel performance from top-of-funnel awareness to bottom-of-funnel conversions.
• Create and optimize landing pages, ad creatives, and sales copy in collaboration with the creative team.
• Build, segment, and nurture email lists for maximum engagement and conversion.
• Analyze campaign performance metrics, A/B test creatives, and adjust strategies to improve ROI.
• Coordinate with video, design, and product teams to ensure consistent messaging and brand alignment.
• Manage marketing budgets, allocate spend strategically, and track return on investment.
• Research market trends, competitor activity, and audience behavior to uncover new opportunities.
• Implement tracking and analytics to monitor performance (HubSpot, Google Analytics, Facebook Pixel, Hyros, etc.).
• Experiment with new growth channels and creative approaches.

What you'll bring

• Proven experience managing successful multi-channel marketing campaigns.
• Strong understanding of direct-response marketing and funnel strategy.
• Experience with paid ad platforms (Meta Ads, Google/YouTube Ads, TikTok Ads).
• Knowledge of CRM and marketing automation tools (HubSpot, Mautic, Klaviyo, or similar).
• Analytical mindset with ability to interpret data and make decisions based on it.
• Strong copywriting and creative direction skills.
• Familiarity with A/B testing, conversion rate optimization, and offer creation.
• Ability to work quickly, iterate often, and adapt to changing priorities.
• Bonus: Experience in the info-product, online course, or digital education space.

Who this role is for

This role is ideal for a full-stack marketer who loves owning the entire customer journey — from grabbing attention to closing the sale. You should be equal parts strategist and executor, ready to take campaigns from concept to measurable success.

Please don't apply if:

• You've only managed campaigns with massive budgets and can't adapt to scrappy, high-ROI environments.
• You need constant step-by-step direction.
• You avoid accountability for campaign performance.
• You're afraid to make quick decisions and test bold ideas.

Why join us

We're building something special — a company that values creativity, systems, and high performance. As our Marketing Manager, you'll have the opportunity to directly shape offerings that impact thousands of people and help them build profitable online businesses.

• Full creative ownership of campaigns and growth strategy.
• Direct collaboration with the founder and creative team.
• A chance to work with cutting-edge tools, tracking systems, and automation platforms.
• 100% remote work environment with full autonomy.
• Clear, high-impact role with measurable results.
• Competitive compensation based on skill, performance, and leadership scope.

How to apply

Send your application to hunter@educo.io with the subject line:

Application for Marketing Manager – Educo

Include:

• Your updated resume/CV.
• A short intro explaining why this role excites you.
• Examples of past campaigns you've managed (include budgets, platforms, and results if possible).
• A brief list of tools/platforms you've worked with.

We review applications on a rolling basis. Shortlisted candidates will be invited to an interview and potentially a marketing strategy challenge.

Apply by email